Marbella is a picturesque city in the south of Spain that has for years attracted the attention of those looking to invest in luxury properties. Many of them dream of owning an address in this prestigious location. Agnieszka Marciniak-Kostrzewa spoke about the growing potential of the Spanish property market on Radio 357.
Signature estates – luxury at your fingertips
Signature estates are being built in Marbella by renowned brands such as Dolce & Gabbana and Lamborghini. It is worth noting that some of these projects are signed by famous designers, including Domenico Dolce or Karl Lagerfeld, among others. Prices for such properties start at several million euros, making them accessible only to a few. However, people want to see these properties, even if they are not in a position to buy them, which is a testament to the strength of the brand and its influence on the perception of luxury.
However, it is worth noting that for many people, luxury is not just about owning expensive property. Modern luxury is also about having time to spend on experiences. People who have worked hard for their achievements often now want to enjoy life and spend time in unique ways. Passions such as golf or discovering fantastic restaurants and hotels become a priority for them. Time spent with loved ones, surrounded by art and culture, then takes on a new meaning.
Poles conquer Spain
In recent years, the property market in Spain, particularly in Marbella and the Costa del Sol, has become the subject of growing interest from Polish buyers. According to data from Q3 2024, Poles now rank fourth among property buyers in Spain. In the past, it was only a luxury for our compatriots to spend a holiday in a Spanish hotel and then buy a small flat. Today, Polish clients are looking for much larger investments, such as villas and luxury flats.
Marbella is an international market where different cultures meet. Customers come from many countries – from Poland to the United States. Consequently, adapting to cultural norms becomes a challenge. Polish buyers introduce their own standards, which are often higher than those prevailing on the market. It is worth noting that many times our compatriots are not interested in buying properties that are rejected by others. Their requirements are high, which shows a high awareness and knowledge of the market.
A return to tradition and natural materials
In recent years, there has been a noticeable trend towards a return to traditional architectural styles and natural materials. Clients are increasingly looking for properties that combine modern amenities with a classic look. In contrast to earlier years, when modern, minimalist designs dominated, customers now prefer beautiful, traditional tiles and natural materials that are more durable. Such a shift in aesthetics shows that Polish buyers are increasingly aware of the value of traditional Spanish architecture.
These customers are prepared to pay more for quality and uniqueness, not just brand. The increasing number of conscious customers in the property market indicates a changing approach to investment. These customers are not just driven by logos, but are looking for values that are relevant to them.
As the market develops, further changes in the preferences and expectations of Polish buyers can be expected, which will certainly influence the future of the Spanish property market. Marbella, with its signature estates and luxury lifestyle is becoming the place where dreams of status and desires for experience meet. Modern luxury is not just about possessions, but also about time, art and culture that enrich our lives.
We invite you to listen to the transcript of the broadcast!
